Contexta: News from lottery millionaire Heini Sutter

The campaign promotes Swiss Lotto's new prize distribution, which ensures higher prize amounts in the 5+1 tier. In addition to the TV spot, posters are also used at the POS. The campaign is accompanied by a Facebook campaign with Heini. He invites everyone to take part on his Facebook fan page to play Swiss Lotto together with him for free.

Responsible at Swisslos: Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lottos & Entertainment), Christian Frei (Product Management Lottos & Entertainment). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Livio Canonica (graphics), Sibylle Graf, Andreas Marks (consulting), Christian Stocker, Tanja Jegerlehner (interactive concept), Ulysse Schnegg (art buying, FFF). Film production: Stories, Tobias Fueter (director, screenplay, editor), Yves Bollag (producer), Filip Zumbrunn (camera), Benjamin Fueter (editor). Photography: Salvatore Vinci. Media: Mediafactor, Urs Rueb.