Contexta: New website for Appenzeller cheese
The newly developed Appenzeller Cheese website takes visitors on a virtual journey of discovery through the Appenzell region and amazes them with innovative features.
Green meadows, picturesque villages, imposing mountains: On Appenzeller.ch the whole beauty of the Appenzellerland spreads out. The website for Appenzeller cheese, developed by the Contexta agency, is a homage to its homeland, a virtual voyage of discovery on which the visitor learns everything worth knowing about Switzerland's spicy cheese.
In the design of the website, emphasis has been placed on supporting the identity of the brand. Using parallax technology, the illusion of movement has been created during the production process and on the home page. The images and content shift at different speeds when scrolling, creating a kind of 3D effect.
Intuitive menu navigation ensures that every visitor can easily find their way around despite the many offers. There is a lot to discover: the entire range of Appenzeller cheese is presented and how cheese is made is explained in words, pictures and film. Anyone interested in the traditions of the Appenzellerland, cheese recipes, the mysterious herbal brine or advertising for Appenzeller cheese will also find what they are looking for on Appenzeller.ch.
Responsible for Appenzeller cheese: SO Appenzeller Käse GmbH, Appenzell. Responsible at Contexta: Contexta AG, advertising agency bsw, Bern; implementation: Arillo Schweiz GmbH, Bern.
