Contexta: New campaign developed for Vaudoise
Vaudoise Insurance is launching a major communications campaign in 2012. A national campaign by Contexta will use all media and disciplines to demonstrate that no other insurance company is closer to its customers—both geographically and on a personal level.
The campaign therefore focuses on authentic people from the Valais, Basel or Zurich who are rooted in their region and who, against the backdrop of the Matterhorn, the Middle Rhine Bridge or the Prime Tower, proudly declare: I am Vaudoise, as it says in a press release. For the film, the idea was expanded by another dimension, namely the good feeling of living one's life carefree. Thus, the respective protagonists of the image spots, lovingly and almost documentary-like staged by director Tobias Fueter and stories, talk about their emotions and traits, while one sees them confidently mastering their everyday lives.
Responsible at Vaudoise Insurance, Lausanne: Emmanuelle Chatenet (Head of Markom), Véronique Moser Deputy (Head of Markom), Anne-Caroline Béguelin (Project Manager Markom). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Marc Schumacher (strategy), Benjamin Menzi, Nora Grunder (consulting). Film production: Stories, Zurich (director: Tobias Fueter, co-director: Fabian Kimoto, camera: Filip Zumbrunn, editor: Beni Fueter, producer: Yves Bollag. Music: Adi Frutiger/Spacetrain). Image processing: Felix Schregenberger; Media agency: Mediatonic SA, Geneva.
