Contexta with a connecting effect for 1811
Swisscom's 1811 directory assistance service now also functions as a call-forwarding service. An integrated campaign by Contexta is currently aimed at highlighting the practical benefits this offers to consumers.
The Swisscom directory assistance service 1811 is now also a switching service. An integrated campaign by Contexta currently aims to demonstrate the practical benefits of this for consumers. The campaign focuses on two commercials in which the well-known characters Nadja Beck and grandmother Bondi from the family sitcom "Beck & Bondi" play the leading roles. The TV and cinema spots are accompanied by online ads as well as a poster and rail poster motif. According to a press release from Contexta, the aim of the campaign is to raise awareness of 1811 in general and Swisscom's new switching service in particular.
Responsible at Swisscom Fixnet AG, Berne:
Thomas Ulrich (overall responsibility), Roger Renfer, Patrizio Pivirotto (advertising management), Nathalie Maibach (project management); responsible at Contexta AG, Bern: Bene Abegglen (CD), Ibrahim Zbat (AD), Daniel Müller, Patrick Dubach (text), Nicole Liebermann, Sarah Dovlo (consulting); responsible at Peek Gmbh (production): Verena Zollinger (producer), Tobias Fueter (director/editing), Fabian Sturzenegger (sound design).
