Contexta: "More in" campaign extended to SME customers
Bern-based advertising agency Contexta has created a new TV and online campaign for Swisscom business customers. A TV spot, which is part of the "Mehr drin" campaign, is designed to highlight the added value for SME customers: more service, more advice, more performance.
For once, the scene is not the Swisscom TV box, but a router and a fast Internet line in an SME company. An amazing inner life is revealed to the viewer: the fearless firewall brigade moves out at the touch of a button to install the update. In the same way, the Business Service Team and the KMU+ Centers in the Swisscom stores are there for the companies if there is a fire somewhere, according to the advertisers.
Just how much more there is in it for customers can also be seen on the web portal on Swisscom.ch/kmu. Four cinematic use cases illustrate the services offered by Swisscom SME. The new website for SMEs is accompanied and launched by a comprehensive online campaign. Banners are used on Agefi.com, Kmu-magazin.ch, Lematin.ch, Moneyhouse.ch, Nzz Netz, Renovero.ch, Ticinonews.ch and tio.ch.
Swisscom SME "More in it from Contexta AG Advertising Agency BSW on Vimeo.
Responsible for TV spot: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Michael Saxer (camera), Benjamin Fueter (editor). Music: Adrian Frutiger. Postproduction 3D: Kompost, Zurich. Online films: Zeitsprung Commercial, Cologne. Media: Mediaschneider, Zurich.
Contexta: Campaign developed for Swisscom
