Contexta makes Calanda the biggest beer in Switzerland
Not only does Calanda have the highest mountain spring, but this beer from the Grisons mountains now also boasts the largest beer glass in Switzerland. And the brewery is happy to showcase this on its newly renovated malt tower, which features lettering by Contexta.
At 17 meters, the beer glass hangs in traditional mountaineering style at a lofty height and makes Chur and the surrounding area crave a freshly tapped Calanda at the sight. At the public inauguration, of course, the cherished contents of the glass were served to everyone for a toast. Contexta is responsible for the concept and implementation.
Responsible at Heineken Switzerland, Lucerne: Riccardo Dillier (Brand Manager Calanda). Responsible agency: Contexta, advertising agency BSW, Bern. Production: Attilio Meyer. Image processing: Detail, Zurich.
