Contexta: Clariden Leu's logo becomes a canyon

In the latest subjects of the image campaign for the Swiss private bank Clariden Leu, the Bern-based advertising agency Contexta has elaborately staged its logo. Readers of the international financial and business press will encounter a solar plant, a golf course and a canyon in the shape of a lion's head in full-page advertisements. According to the press release, the image compositions are intended to reflect the wider world of Clariden Leu and its clients, while also communicating core brand values such as sustainability, exclusivity and continuity in private banking. Responsible at Clariden Leu Ltd, Zurich:
Thomas Ackermann (Head of Marketing & Communications), Roland Schneider (Head of Branding & Advertising). Responsible at Contexta AG, Bern: Bene Abegglen (CD), Daniel Müller (text), Ibrahim Zbat (art direction), Sam Divers (graphics), Nadine Borter (overall responsibility), Christian Meier (consulting management), Susanne Kuhn, Noemi Romano (consulting); image processing: Vienna Paint Bildbearbeitungs GmbH, Vienna.