Contexta launches campaign for the launch of the new Bund
Since October 15, 2009, *Der Bund* has been published with a new design and in editorial cooperation with the *Tages-Anzeiger*. To mark the launch, *Der Bund*, in collaboration with the Contexta agency, launched a testimonial campaign featuring prominent figures from Bern: Alexander Tschäppät, Jaël, Christa Markwalder, Thomas Häberli, Oskar «Chrüteroski» Marti, and Bernd Schildger all declare themselves to be readers of *Der Bund*.
The new key visual is consequently the typical black "intellectual glasses", which, together with the new claim "For readers", clearly positions the Bund as a daily newspaper for a target group with high quality standards. Because those who enjoy reading will find the best entertainment and all relevant information in the Bund, the agency writes in a press release.
Around a week before the launch, online and print teasers drew attention to the campaign. The testimonial subjects are displayed on posters in the capital. They can also be found on public transport in the form of streetcar hangers and longitudinal roof panels. Cinema slides and radio spots round off the communicative appearance.
Around a week before the launch, online and print teasers drew attention to the campaign. The testimonial subjects are displayed on posters in the capital. They can also be found on public transport in the form of streetcar hangers and longitudinal roof panels. Cinema slides and radio spots round off the communicative appearance.
Responsible at Espace Media: Christopher Wehrli (Head of Communications),
Mirjam Huber (advertising team leader), Artur K. Vogel (editor-in-chief of Der Bund). Responsible at Contexta: Nadine Borter (overall responsibility), Bene Abegglen, Moritz Staehelin, Jeff Gerber (creation), Dierk Schehrer (consulting), photography: Caspar Martig.
