Contexta: Campaign developed for Swisscom
Swisscom launches Vivo Casa, three new packages for communication and entertainment at home. The packages include Swisscom TV, Internet access and flat-rate offers to the Swisscom fixed and mobile network. Contexta has realized a campaign for this.
Contexta has designed a comprehensive campaign around the campaign claim "More in it for you". The campaign kicks off with posters, mailings and banners that are bursting at the seams. Because there's more in it Swisscom TV, Internet and fixed network in one package.
TV and cinema commercials will now follow in a second step. Swisscom TV is the most important driver for the purchase decision for Vivo Casa. Accordingly, Swisscom TV is centrally featured in the TV commercials. The TV spots explain a complex, technical product to Swisscom TV by simplifying and humanizing it in a surprising way.
Client: Swisscom (Switzerland), Bern. Responsible agency: Contexta, advertising agency BSW, Bern; Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Michael Saxer (camera), Benjamin Fueter (editor). Music: Adrian Frutiger. Postproduction 3D: Compost, Zurich. Photos: Caspar Martig, Bern. Media: Mediaschneider, Zurich.
TV and cinema commercials will now follow in a second step. Swisscom TV is the most important driver for the purchase decision for Vivo Casa. Accordingly, Swisscom TV is centrally featured in the TV commercials. The TV spots explain a complex, technical product to Swisscom TV by simplifying and humanizing it in a surprising way.
Client: Swisscom (Switzerland), Bern. Responsible agency: Contexta, advertising agency BSW, Bern; Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Michael Saxer (camera), Benjamin Fueter (editor). Music: Adrian Frutiger. Postproduction 3D: Compost, Zurich. Photos: Caspar Martig, Bern. Media: Mediaschneider, Zurich.
