Contexta: Campaign created for Swiss Lotto
No one creates more millionaires than Swiss Lotto. Every year, more than 20 people become millionaires thanks to Swiss Lotto. The Contexta agency captures this extraordinarily high number in a poster campaign it created.
The artist collective Anton Thorsson/Niklas Alm took to the scissors and created a miniature Switzerland out of paper for the posters - the land of the Swiss Lotto millionaires. In addition to trees, fields and snow-covered mountains, rivers, lakes and sights from all regions of Switzerland were also created. There are numerous red flags on the map. They reveal where someone became a millionaire last year thanks to Swiss Lotto. And how much he or she won. Even without adding up the individual sums - those who do count 120 million - it is clear that Swiss Lotto distributes an impressive amount of money every year.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lottos), Christian Frei (Product Management Lottos). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (Creative Direction), Ulysse Schnegg (Art Buying), Daniel Rödel, Claudio Parente (Art Direction), Annette Häcki (Text), Philipp Pongracz, Andreas Marks (Consulting). Production: Visualeyes International, Natalija Fallocca-Bajric (production), Anton Thorsson (set designer), Niklas Alm (photographer), Sofia Cederström (picture editing), Christian Åslund (making-of), Dirty Purple Turtle / B. Stoll (music). Media agency: Media Plus, Berne.
