Contexta: International campaign for Clariden Leu realized

The new campaign focuses on strong image profiling. Each subject tells a story about Clariden Leu's values, thinking and actions - reduced to a specific moment in time. "The new campaign for Clariden Leu showcases the central themes," says Moritz Staehelin, Creative Director at Contexta. "This can be seen above all in the implementation: we reduce each individual motif to a singular moment - with the campaign imagery, the choice of photographer and also in terms of corporate design." Another campaign feature is the implementation by photojournalist Tom Stoddart, who has made a name for himself with his unposed photo documentaries. His analog, black and white snapshots have gone around the world, for which he has already received the World Press Award and the Honorary Fellowship Award of the Royal Photographic Society.
All subjects of the campaign will be placed in selected national and international business and financial publications in Switzerland, Singapore, Hong Kong, England and Germany.
Responsible at Clariden Leu: Thomas Ackermann (Head of Marketing & Communications), Markus Kummer (Head Branding CI/CD & Desktop). Responsible at Contexta: Nadine Borter (overall responsibility), Bene Abegglen, Moritz Staehelin (creative direction), Lionel Büttner (art direction), Andreas Troxler (text), Christian-Kumar Meier (consulting management), Claudio Garovi (consulting). Photography: Tom Stoddart.