Contexta: Great cinema for Swisscom TV
Swisscom aims to raise awareness of its Swisscom TV service and showcase its expertise in entertainment through a new viral campaign. The advertising agency Contexta has created a personalized video for this purpose: In «Lost in Val Sinestra,» users take the director’s chair themselves and cast their own Facebook friends in the lead roles.
All the necessary information about the user and their friends is automatically extracted from the Facebook data and then seamlessly inserted into the film on the audio and video track. Posting to all Facebook friends involved should lead to a large and rapid distribution of the films. After one week, over 80,000 trailers had already been created. "Lost in Val Sinestra" is based on an idea by the Bernese advertising agency Contexta. The project was produced by Stories. The technical know-how comes from Hinderling Volkart.
Participate on: Lost-in-val-sinestra.com.
