Contexta returns the Valser account

Beverages The Bern-based advertising agency Contexta has decided to discontinue its collaboration with the Valser mineral water brand at the beginning of 2005, stating that it does not agree with the brand's new strategic direction. Valser was taken over by Coca-Cola Beverages in the fall of 2002. Contexta writes that it understands the changes. "However, we also feel that under the current circumstances there is a lack of trust and a lack of common ground for further successful cooperation." Contexta has been supporting Valser for over 15 years. Coca-Cola wants to sell Valser more abroad as a premium brand in the high-end gastronomy sector.