Contexta designs campaign for Vaudoise insurances
Back in the spring, Vaudoise Insurance launched a new branding campaign as part of its communications push. Now, Contexta, the advertising agency behind the campaign, is following up with a TV commercial.
The new spot is once again intended to showcase Vaudoise's proximity to its customers - this time because of its cooperative roots. "Not only Mobiliar, but also Vaudoise Versicherungen have cooperative roots and are therefore giving their loyal customers a share in their business success in 2012 with a 15 percent reduction in premiums." This is the message of Vaudoise's current TV commercial.
The spot was conceived as a collage of the image spots, underpinned by an off-voice. This is intended not only to ensure a high level of brand recognition, but also to provide 30 seconds of great, cooperative emotional cinema.
Responsible at Vaudoise Insurance, Lausanne: Emmanuelle Chatenet (Head of Marketing & Communication), Véronique Moser (Deputy Head of Marketing & Communication), Anne-Caroline Béguelin (Project Manager Marketing & Communication). Responsible at Contexta, advertising agency BSW: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Alexandra Beyeler (consulting). Responsible at Stories, Zurich: Tobias Fueter (director), Yves Bollag (producer). Media agency: Mediatonic, Geneva.
