Contexta: Leisure campaign realized for SBB
Die Abverkaufskampagne für die Freizeitangebote der SBB ist gestartet. Realisiert hat sie die Agentur Contexta.
Since January, Sergio, Benoît and Beat have been testing SBB's day trips at a discount of up to 50 percent every month. Each month, the three leisure testers focus on a new theme: snow in January, museums in February and wellness oases in March. Spring excursions are on the agenda in April and the most beautiful trips to the water in May.
An initial review shows that the networked campaign is working very well, the agency writes in a press release: In short TV commercials and on posters, the leisure testers stage the respective monthly theme and refer to the leisure platform on Sbb.ch. Customers can find all the test results there: over 400 leisure activities, sorted and categorized. In addition, there is a monthly online film with Sergio, Benoît and Beat, which takes up the respective topic and is intended to make viewers want to buy one of the offers.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications Leisure Campaign). Responsible agency: Contexta AG, advertising agency BSW, Bern. Photography: Caspar Martig. Production: Peek GmbH, Zurich: Tobias Fueter (director). Online implementation: Maxomedia, Bern.
> Online movie 1
> Online movie 2
> Online movie 3
An initial review shows that the networked campaign is working very well, the agency writes in a press release: In short TV commercials and on posters, the leisure testers stage the respective monthly theme and refer to the leisure platform on Sbb.ch. Customers can find all the test results there: over 400 leisure activities, sorted and categorized. In addition, there is a monthly online film with Sergio, Benoît and Beat, which takes up the respective topic and is intended to make viewers want to buy one of the offers.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications Leisure Campaign). Responsible agency: Contexta AG, advertising agency BSW, Bern. Photography: Caspar Martig. Production: Peek GmbH, Zurich: Tobias Fueter (director). Online implementation: Maxomedia, Bern.
> Online movie 1
> Online movie 2
> Online movie 3
