Contexta: The Confederation raises questions
Contexta has created new ad concepts for the Bern-based daily newspaper *Der Bund*. In the campaign, which has been running since 2010, the agency positions the long-established publication as a newspaper for discerning readers.
If you want to keep track of current affairs and take a close look at controversial topics, you should read the Bund. The Bernese daily newspaper with depth attaches great importance to quality journalism. The campaign with the characteristic reading glasses is now being extended for the second time. The five new subjects address topical issues from the economy, society, politics and the region. They can be seen as posters, advertisements, streetcar hangers and online advertising media.
Responsible at Espace Media: Sandra Locher (Head of Reader Marketing Regional Media D-CH), Patrick Linder (Head of Advertising Regional Media D-CH). Responsible agency: Contexta, advertising agency BSW, Bern. CGI and image editing: Pixelprinz, Zurich.
