Contexta: On the trail of the Pilatus dragon
In the «Search for the Dragon Stone,» participants follow the trail of the Pilatus Dragon, either on-site or online. The search was developed and implemented by the Bern-based agency Contexta, which is also responsible for Pilatus’s corporate design and branding campaign.
The Online game takes participants on a virtual journey. A somewhat quirky trailblazer travels up Mount Pilatus in an attempt to find the mysterious Dragon Stone - and he's always in need of help along the way. Several riddles are woven into the short film, which showcases the mountain's assets. To complete the search and hold the dragon stone in your hands, each puzzle must be successfully solved.
A night on the Pilatus
The online game is supplemented by a scavenger hunt on site. The trackers decipher a solution word and try to uncover the hiding place of the dragon stone. Whoever finds the dragon stone in the online game or on site wins an instant prize and, with a bit of luck, an exclusive weekend on Mount Pilatus: For one night, all 30 rooms of the Hotel Pilatus-Kulm will be reserved for the winner of the raffle and up to 59 of his friends.
Responsible at Pilatus: Beat Wälti (Head of Marketing & Sales). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Christian Stocker (interactive concept), Merlin Wälti (programming), Daniel Rödel, Claudio Parente (art direction), Annette Häcki, Raphael Gammenthaler (text), Michèle Borter, Delia Zeiter (consulting). Production: Swissfilmmaker, Tobias Straka (manager), Chris Blaser (camera), Sophie Blöchlinger, Beni Fueter, Tobias Straka (editing), Dexmusic, Dänu Extrem (sound design), Raphael Sommer (music), Tobias van Schneider (screen design).
