Contexta: everything comes together at Swisscom
Swisscom is the first company in Switzerland to introduce a new quad-play bundle: Swisscom TV, Internet, landline, and now mobile service as well. Contexta has launched a campaign for this offer, called Vivo Tutto.
The campaign seamlessly joins a series that began a year ago with Vivo Casa. The basic idea always remains the same: "We take a look at the relevant devices and realize, there's more here. The landline phone, the fast DSL line, the cell phone and the Swisscom TV box are populated with helpful and charming people who take care of me." The TV commercial for Vivo Tutto takes viewers on a journey through a living room - with surprising insights into the four components of Vivo Tutto: telephone, computer, cell phone and Swisscom TV Box. "Everything that connects us is now available in one package" is the statement, which is set off by a sweeping tracking shot.
The film - and the corresponding key visual - were produced in 3D and combined with real actors and backgrounds. The TV spot was produced in collaboration with the Stories agency and is designed to dramatize the carefree and variety that Vivo Tutto promises Swisscom customers.
The making of the film is available on Facebook to see.
Client: Swisscom (Switzerland), Bern. Responsible agency: Contexta, Bern. Movies: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Filipp Zumbrunn (camera). Postproduction 3D: Stories, Zurich. Image processing: Patrick Rohner, Zurich. Media: Mediaschneider, Zurich.
http://www.youtube.com/watch?v=I5KcEwzD1hY
