Contexta: Banner tipping game realized for Swisscom
With Swisscom TV Air, the television on your cell phone, PC or notebook, ice hockey fans never miss a National League A game. Contexta packaged this message for the start of the ice hockey season in a widely distributed and interactive banner campaign: the "Swisscom TV Air banner tipping game".
Every user can place their bets on current matches in a banner directly on the site they are on. Those who guess correctly have the chance to win prizes. The mechanism of these betting banners is intended to ensure a high level of involvement and bring ice hockey fans directly to Swisscom TV Air.
