Contcept Communication is the new lead agency for SodaStream Switzerland
SodaStream has selected the Zurich-based PR agency Contcept Communication as its new lead agency for German-speaking and French-speaking Switzerland. Its responsibilities include media relations, storytelling, and influencer marketing.
Around a quarter of all Swiss households use the SodaStream system, consisting of sparkling water makers, sparkling water bottles, refillable carbon dioxide cylinders and soda mix (syrups). The products are available at over 4,500 points of sale in all regions of Switzerland - and the trend is rising. Contcept Communication was already able to support SodaStream with PR work in 2017. The Zurich-based PR agency is now the lead agency for German-speaking and French-speaking Switzerland.
Alexander Lerch, Head of Marketing at SodaStream Switzerland, said in a press release: "In Contcept, we have found a partner who understands the aspirations of our brand and who we expect to help us drive forward the strong growth of the brand in the Swiss market in recent years."
After four years of continuous growth, SodaStream Switzerland closed 2017 with a record year and around 100,000 sparkling water makers sold, making it the largest water brand in Switzerland in terms of retail sales in liters. The SodaStream brand and its many benefits are to be strengthened through continuous reporting on the various core topics.
