Concept Zurich becomes Happy Thinking People

Concept Zurich is a company of the H,T,P, Concept Group and thus part of one of the owner-managed qualitative market research companies. In addition to the Zurich location, where the company previously operated as Concept Zurich, the renaming includes all locations in Munich, Berlin, Mumbai and Paris of the former H,T,P, Concept Group. At the same time as the name change, the Munich branch is moving into new offices and studios at Blumenstrasse 28, Munich.

"Happy Thinking People" stands for the experience that really good products and fascinating brands can trigger something in people and even make them happy, the company wrote in a press release on Monday. Recognizing and understanding how this phenomenon arises and how it can be created is one of the key tasks of a qualitative, consulting-focused institute.