Compresso on course for European championship
On June 8, 2016, Compresso sent 370 football fans into the emotional world of a professional footballer for the OK. energy drink. On behalf of Valora Switzerland, the agency transformed the Shoppi Tivoli into a stadium catacomb.
Those who made their way through the 25-meter-long player tunnel were led into the "stadium" to thunderous applause and immortalized in the world's longest virtual team lineup.
With numerous football fans, Compresso together with OK.- created the longest team line-up in the world. The virtual line-up consists of 370 female and male fans and is thus longer than all 24 participating European Championship teams together! European championship. Swiss national team goalkeeper Roman Bürki is also visibly impressed by the action: "It's sensational that our fans at home are putting together the longest team for us and showing us their great support in this way. To be able to represent the home country at a major tournament and to be able to create feelings of happiness throughout the nation with exceptional performances is the greatest motivation. The impressive performance of the fans with the longest team line-up shows us that we have great fans who will carry us to a successful European Championship."
Swiss Nati feeling with Compresso
An experience of a special kind - with the Players' Tunnel, Compresso makes the unique moment, which was previously only reserved for professional footballers, tangible for every visitor to the Shoppi Tivoli shopping center. The players' tunnel, which was created as part of the launch of the new OK. energy drink limited edition, is presented in the form of a giant energy drink can. Compresso was responsible for the idea, conception and realization. In addition to promotional activities on the opening day of June 8, 2016, Compresso realized the various graphic elements, the team line-up video, press relations and a media cooperation. In the 25 meter long tunnel in the Shoppi Tivoli in Spreitenbach you can get a taste of the European Championship until July 9, 2016.
Responsible at Compresso: Fridolin Stauffacher (Concept), Nina Kehl (Overall Coordination), Kim Besmer (Project Management), Joël Steiger (Public Relations), Gérardine Dellsperger (Art Director), Angelo Mabellini (Project Support).
