Complecta communicates for social enterprise Brüggli

The social enterprise Brüggli has commissioned the St. Gallen PR and text agency Complecta to professionally design the external communication of the new "Industriecenter" brand. In a first step, customers and partners were contacted directly with a mailing. They received a flyer that attempts to clarify the meaning of the abbreviation "IC" from the new logo with word combinations such as "Illegal camping?" or "Ginger cream?". As a response element, the flyer refers to a competition on the new website www.industriecenter.ch. The first media releases have also already been sent to print media. In a later phase, features, reports and case studies from the Industry Center will provide further material for the media. As a producer and provider of services in the metal, assembly and textile sectors, Brüggli has made a name for itself internationally with products in the pet and mobility market. With the new brand, Brüggli now wants to position the industrial sector as an independent profit center in the market. Launched in 1987 as a pilot project to integrate people in difficult life situations, the company now offers around 400 people work or training opportunities.