Complecta goes among the wordsmiths

The St. Gallen PR agency Complecta has invented a new word for architect Markus Hermann. Hermann, who comes from the canton of Glarus, had the idea of building a house in the shape of a "Zigerstöckli". Complecta took on the PR work for this. The word creation "Zigerloft" is intended on the one hand to express the connection to the Schabziger and on the other hand the term "loft" suggests various possible uses such as office or living, explained agency boss Stefan Grob. The term was trademarked and the construction project was presented to the public at a media conference in Glarus. Glarus government councillor Marianne Dürst and Johannes M. Trümpy, Managing Director of Schabzigerfabrik Geska, were invited to sponsor the project.