Coca Cola Suisse targets young people
Coca Cola's global "Welcome to the Coke side of life" campaign was launched on July 9 with the "Happiness Factor" TV commercials. The message: the "simple and optimistic moments in life" should be enjoyed.
Coca Cola's global "Welcome to the Coke side of life" campaign was launched on July 9 with the "Happiness Factor" TV commercials. The message: to enjoy the "simple and optimistic moments in life". Because Coca Cola has been present in Switzerland for 70 years (see
Coca Cola is celebrating 70 years in Switzerland), the "Welcome to the Coke side of life" campaign has been specially adapted for Switzerland to mark this anniversary - with a market offensive for the young target audience as part of the Coke "experience portal" Mycokemusic The "Coke side of life" can also be experienced via codes that can now be found under the lids or labels of every Coca-Cola or Coke light in Switzerland, as Coca Cola Suisse writes in a press release. The codes - entered on the online music portal Mycokemusic or sent by SMS to a corresponding number - are converted into points. How many points are hidden behind a code is a matter of luck - the points can be redeemed in the Mycokemusic store for ringtones, logos, wallpapers, videos or music downloads or collected for a competition. The main prize is a cell phone.
Further projects are planned as part of Mycokemusic: At the festivals in Gurten and St. Gallen, Coca Cola organized a hip-hop battle, which will conclude on August 5 with the selection of the best word acrobat. In the fall, the "Soundcheck" competition for young talent will be held for the second time.
As part of the "Coke side of life" campaign, the Coca Cola print ads, posters and also Mycokemusic present themselves in new "colorful" visuals. Mycokemusic also comes across as really sugary. So be warned against over-sugaring at this point.
Coca Cola is celebrating 70 years in Switzerland), the "Welcome to the Coke side of life" campaign has been specially adapted for Switzerland to mark this anniversary - with a market offensive for the young target audience as part of the Coke "experience portal" Mycokemusic The "Coke side of life" can also be experienced via codes that can now be found under the lids or labels of every Coca-Cola or Coke light in Switzerland, as Coca Cola Suisse writes in a press release. The codes - entered on the online music portal Mycokemusic or sent by SMS to a corresponding number - are converted into points. How many points are hidden behind a code is a matter of luck - the points can be redeemed in the Mycokemusic store for ringtones, logos, wallpapers, videos or music downloads or collected for a competition. The main prize is a cell phone.
Further projects are planned as part of Mycokemusic: At the festivals in Gurten and St. Gallen, Coca Cola organized a hip-hop battle, which will conclude on August 5 with the selection of the best word acrobat. In the fall, the "Soundcheck" competition for young talent will be held for the second time.
As part of the "Coke side of life" campaign, the Coca Cola print ads, posters and also Mycokemusic present themselves in new "colorful" visuals. Mycokemusic also comes across as really sugary. So be warned against over-sugaring at this point.
