Coca-Cola unveils new slogan
With a worldwide advertising campaign, the the soft drink to emphasize its uniqueness from next March.
With a worldwide advertising campaign, the
Coca-Cola to emphasize its uniqueness starting next March. "We
believe that there are moments when only a Coke is good enough",
marketing director Mary Minnick explains the basic idea of the campaign according to
a report in the Guardian. The slogan for this - designed by Wieden
& Kennedy - is "Welcome to the Coke side of life". For the
individual sub-brands of the soft drink are according to Advertising Age
special variants are planned, for example "Chill on the Coke side of
life," presumably for Coke Zero. Mary Minnick gave a preview of the
Campaign at a meeting with financial analysts. One of the main objectives of the
Marketing efforts, in addition to boosting sales, should be a
Strengthening of the stock price. The Coca-Cola Company share has
according to the Guardian, has halved in value over the last seven years.
lost, while rival PepsiCo gained 57 %.
Coca-Cola to emphasize its uniqueness starting next March. "We
believe that there are moments when only a Coke is good enough",
marketing director Mary Minnick explains the basic idea of the campaign according to
a report in the Guardian. The slogan for this - designed by Wieden
& Kennedy - is "Welcome to the Coke side of life". For the
individual sub-brands of the soft drink are according to Advertising Age
special variants are planned, for example "Chill on the Coke side of
life," presumably for Coke Zero. Mary Minnick gave a preview of the
Campaign at a meeting with financial analysts. One of the main objectives of the
Marketing efforts, in addition to boosting sales, should be a
Strengthening of the stock price. The Coca-Cola Company share has
according to the Guardian, has halved in value over the last seven years.
lost, while rival PepsiCo gained 57 %.
