Clus advertising agency moves Graubünden
In Graubünden, one in seven children is already overweight. Against this backdrop, the Graubünden Health Department is launching a public campaign developed by Clus Advertising Agency. Through a website, posters, print ads, online banners, and TV and radio spots, the campaign aims to raise awareness among children, teenagers, and parents in Graubünden about the importance of maintaining a healthy body weight.
A balanced diet and sufficient exercise make a significant contribution to ensuring that everyone stays fit and healthy. With this in mind, the Graubünden health authority is launching a campaign developed by Clus Werbeagentur. With a website, posters, advertisements, internet banners, cinema and radio spots, children, young people and parents in Graubünden are being made aware of the importance of a healthy body weight. The campaign is part of the "Graubünden moves" action program supported by the canton of Graubünden and Health Promotion Switzerland.
With the claim "Bisch fit?", the agency lets active Graubünden children have their say in the current campaign. The focus is on everyday activities rather than top sporting achievements. For the majority of young people in Graubünden, sufficient exercise and a healthy diet are a matter of course, the agency said in a press release. The campaign is not a warning, but sets a good example. Who wants to claim that they are not fit?
Responsible at the Graubünden health authority: Denise Rudin (project manager), Markus Wolf (head of graubünden sport), Iris Monstein (head of Zepra). Responsible at Clus advertising agency, Chur: Kajo Bächle (consulting, CD ), Olivier Chauliac (AD ), Robin Keller (consulting, text, project management). Photography: Reinhard Fasching (SFH Bildkommunikation),. Radio spot production: Lou Geniuz (g-cookin).
To the spot
To the spot
To the spot
With the claim "Bisch fit?", the agency lets active Graubünden children have their say in the current campaign. The focus is on everyday activities rather than top sporting achievements. For the majority of young people in Graubünden, sufficient exercise and a healthy diet are a matter of course, the agency said in a press release. The campaign is not a warning, but sets a good example. Who wants to claim that they are not fit?
Responsible at the Graubünden health authority: Denise Rudin (project manager), Markus Wolf (head of graubünden sport), Iris Monstein (head of Zepra). Responsible at Clus advertising agency, Chur: Kajo Bächle (consulting, CD ), Olivier Chauliac (AD ), Robin Keller (consulting, text, project management). Photography: Reinhard Fasching (SFH Bildkommunikation),. Radio spot production: Lou Geniuz (g-cookin).
To the spot
To the spot
To the spot
