Clear Channel: Collaboration with Geneva Public Transport
Starting in 2011, Clear Channel Switzerland will include advertising space on certain vehicles operated by Geneva Public Transportation in its national billboard portfolio. To this end, TPG Publicité SA—the company responsible for marketing advertising on vehicles operated by Transports Publics Genevois (TPG)—and Clear Channel Switzerland have signed a cooperation agreement.
The contract stipulates that Clear Channel Switzerland can initially install 100 spaces on TPG vehicles in its national campaigns from January 1, 2011. The sale of the remaining spaces and local sales will continue to be handled by TPG Publicité. Following the test operation with 100 panels in the first year of the collaboration, the contracting parties intend to conclude a long-term, more comprehensive agreement in the course of summer 2011 based on the experience gained and the results achieved.
