City Night Line: A bed in the middle of the station
The Achtung! agency group has launched a spring campaign for City Night Line to increase brand awareness. The current campaign, called "Eyes closed and there", focuses on a "living advertisement" in the middle of the station.
The Achtung! agency group has launched a spring campaign for City Night Line to increase brand awareness. The focus of the current campaign, called "Augen zu und da" (Eyes closed and there), is a "living advertisement": from March 30 to 31, 2009, a bed with a lady in pyjamas stood in front of a compartment in the middle of Zurich main station. Above it was the slogan "Augen zu und da: Im City Night Line über Nacht durch Europa".
The advertising campaign has been running in various major German and Swiss cities since the beginning of March 2009. The rail company wants to use the campaign to establish itself as a product that stands for pleasant travel, good service and reliable offers, as Christian Brambring, Managing Director of DB AutoZug and City Night Line, was quoted as saying in a press release on Tuesday.
In addition to "living advertising", the campaign includes other activities that take place primarily in train stations or in their immediate vicinity. For example, poster pillars with the campaign motif can be seen, framed by oversized sleeping goggles. In addition to posters, floor stickers are used to encourage passengers to place their clothes on the foil print before going to bed. In addition, promotional teams distribute City Night Line travel guides in shirt pocket format.
The advertising campaign has been running in various major German and Swiss cities since the beginning of March 2009. The rail company wants to use the campaign to establish itself as a product that stands for pleasant travel, good service and reliable offers, as Christian Brambring, Managing Director of DB AutoZug and City Night Line, was quoted as saying in a press release on Tuesday.
In addition to "living advertising", the campaign includes other activities that take place primarily in train stations or in their immediate vicinity. For example, poster pillars with the campaign motif can be seen, framed by oversized sleeping goggles. In addition to posters, floor stickers are used to encourage passengers to place their clothes on the foil print before going to bed. In addition, promotional teams distribute City Night Line travel guides in shirt pocket format.
Caption: The "living advertisement" in the middle of a train station.
