Cinecom presents seasonal cinema forecasts
Media Planning Cinecom is launching a forecasting and post-control tool that, for the first time, provides accurate insights into attendance at Swiss movie theaters.
Mediaplanung Cinecom launches a forecasting and post-control tool that, for the first time, enables precise statements to be made about the visitor situation in Swiss cinemas.the "Cinema Admission Monitor" (CAM) is based on the Mach Basic figures and a weekly audience average for the past three years, which is calculated from the reports submitted by cinema operators. This means that seasonal differences are taken into account for the first time.
