Cinecom focuses on digital cinema advertising

Digital cinema advertising is already successfully established in Switzerland. Cinecom has converted 400 out of 425 cinemas in just under a year. After Norway, Austria and Ireland, Switzerland is the fourth country in the world to broadcast cinema advertising in digital form. With the introduction of digital cinema advertising, Cinecom was able to increase the number of customers and campaigns by more than 10 percent. "Cinecom opted for the complete digitalization of cinema advertising in Switzerland at a very early stage. The pleasing development and the very positive response from both our customers and cinema operators now confirm our vision," says Matthias Luchsinger, Managing Director of Cinecom, according to a press release.
According to Media Audit, the independent quality control body for cinema advertising in Switzerland, the quality and broadcasting of cinema advertising has improved as a result of digitization, as Cinecom writes. Digitization offers further advantages for customers: For example, the shorter production time and the elimination of copying and shipping costs.
Cinecom is one of the most important media marketing companies in Switzerland and, in addition to cinema advertising, also markets the advertising and program window of Sat.1 Switzerland, the advertising window of Kabel 1 and now also the Swiss channel 3+. Cinecom is a PubliGroupe company.