Cicero storms CH newsstands

Magazines After an initial print run of 175,000 copies, the second issue of the German monthly magazine Cicero, which will be published on April 29, will only be printed in 1,400,000 copies.9,000 of these will again be sent to the home country of the parent company Ringier, with the newsstand share this time amounting to 5,000 copies. "We received three repeat orders from Switzerland for the April issue," explains publishing director Martin Paff. In addition, the 148-page magazine is now also available at some urban sales outlets in French-speaking Switzerland, as it was at the premiere, and according to Paff, the magazine for political culture is already posting "high four-digit figures" in the subscription section. The response from advertisers is also pleasing, with almost 30 paid advertising pages this time. With Omega and Strellson, Swiss clients are also represented in the current issue for the first time. Paff emphasizes that this is not thanks to Zurich, but rather to the company's own acquisition team.
(oc)