Chläus initiates into the secrets of cheese making
The Appenzeller Folklore Museum and the Appenzeller Show Dairy have developed an iPad guide together with the Appenzeller Cheese Variety Organization and the Zurich agency Dreipol, which guides visitors through the exhibitions.
In Appenzell dialect - optionally also in German, French or English - the iPad guide "Chläus" introduces visitors to the art of cheese-making. Simple, informative and sprinkled with a pinch of Appenzell humor, the personal guide reveals in about 40 minutes what it takes to turn a cheese into a real Appenzell cheese. In the Appenzell Folklore Museum, everything revolves around the alpine journey, embroidery and weaving as well as Appenzell painting for just under an hour. In addition, films, photos and further information can be called up. Directly from the iPad, you can also send your loved ones greetings from Stein by e-mail or send cheese recipes home.
"With the iPad guide, we have succeeded in adding value for guests," says a delighted Monika Storchenegger, Head of Marketing and Communication at the Appenzeller Käse Variety Organization. The Appenzell Show Dairy and the Folklore Museum have long offered guided tours. But these are too expensive for individual guests and, with the booking deadlines, are not suitable for spontaneous visitors. It was precisely these guests that the company wanted to address more specifically. Feedback from testers has been positive, and even older guests are getting along surprisingly well with the iPad, Storchenegger adds. "We are sure that with the iPad we have found a device that is easy to use and can always be further developed."
Responsible at SO Appenzeller cheese: Monika Storchenegger and Christian Gatsas. At the Appenzell show dairy: Simone Zuberbühler. At the Appenzell Folklore Museum: Sandra Nater and Sabine August. Responsible at Dreipol, Zurich: Nino Cometti (layout, programming and realization).
