Chevrolet run over by viral marketing
Viral marketing is on everyone's lips. However, the shot can can also backfire, as Chevrolet found out.
Viral marketing is on everyone's lips:
Advertising should be co-designed by the consumer. This shot can
can also backfire, however, as Chevrolet found out.
In mid-March, according to Pressetext.ch, the car giant launched a website with
Video clips of the new 2007 Tahoe model online. Visitors to the site
the opportunity to customize the clips with your own advertising slogans.
supplement. This was used extensively, and by no means only in
in a friendly manner. Some of the users reacted cynically and made
about the high fuel consumption of off-road vehicles and air conditioning systems
funny. Chevrolet, however, is showing greatness and, according to
press release from the net - despite slogans such as "The oil on
of our planet is almost exhausted. You don't need GPS to
see where this path takes us." Melias Tezanos, Press Officer
of Chevrolet, explained that the company had been anticipating positive
as well as negative reactions.
Advertising should be co-designed by the consumer. This shot can
can also backfire, however, as Chevrolet found out.
In mid-March, according to Pressetext.ch, the car giant launched a website with
Video clips of the new 2007 Tahoe model online. Visitors to the site
the opportunity to customize the clips with your own advertising slogans.
supplement. This was used extensively, and by no means only in
in a friendly manner. Some of the users reacted cynically and made
about the high fuel consumption of off-road vehicles and air conditioning systems
funny. Chevrolet, however, is showing greatness and, according to
press release from the net - despite slogans such as "The oil on
of our planet is almost exhausted. You don't need GPS to
see where this path takes us." Melias Tezanos, Press Officer
of Chevrolet, explained that the company had been anticipating positive
as well as negative reactions.
