Cherchez la femme
Pierre C. Meier on being voted Advertiser and Campaign of the Year.
For the 31st time, the readers of Werbewoche have chosen the "Advertiser of the Year". Six personalities from the Swiss advertising scene were nominated, selected by a prominent jury consisting of former Advertisers of the Year. Unfortunately, once again this year there was neither a woman nor a representative from French-speaking Switzerland among the nominees. 2007's Advertiser of the Year is Peter Felser. The choice was clear: 28 percent of the votes went to the co-owner of the Zurich advertising agency Spillmann Felser Leo Burnett. His business partner Martin Spillmann had already received the trophy named Egon, designed by Swiss artist Max Grüter, in 2004.
Four years ago, Pius Walker founded "the smallest agency in the world". This year, he achieved an impressive second place with just under 15 percent of all votes. Alexander Jaggy, Creative Director and partner at Zurich advertising agency Jung von Matt/Limmat, came third with 14% of the vote.
For the eighth time, a broad public jury presented the "Campaign of the Year" award. Ten important works from ten agencies were selected. In addition to the readership of Werbewoche, the readers of the TV program magazine TV-Star also took part in the vote. With almost 30 percent of the votes, they chose the FOPH's Stop AIDS campaign as the winner. It was conceived and realized by the advertising agency Euro RSCG. In second place with 13% of the votes was the Beck & Bondi campaign for Swisscom Fixnet by the Bern-based agency Contexta. The Migros favorite product campaign by Publicis followed just behind with 12 percent.
Pierre C. Meier, Editor-in-Chief
Four years ago, Pius Walker founded "the smallest agency in the world". This year, he achieved an impressive second place with just under 15 percent of all votes. Alexander Jaggy, Creative Director and partner at Zurich advertising agency Jung von Matt/Limmat, came third with 14% of the vote.
For the eighth time, a broad public jury presented the "Campaign of the Year" award. Ten important works from ten agencies were selected. In addition to the readership of Werbewoche, the readers of the TV program magazine TV-Star also took part in the vote. With almost 30 percent of the votes, they chose the FOPH's Stop AIDS campaign as the winner. It was conceived and realized by the advertising agency Euro RSCG. In second place with 13% of the votes was the Beck & Bondi campaign for Swisscom Fixnet by the Bern-based agency Contexta. The Migros favorite product campaign by Publicis followed just behind with 12 percent.
Pierre C. Meier, Editor-in-Chief
