Charming relaunch
There's always a Valentine's Day atmosphere at the Migros store in Puls 5 in Zurich's Westend, also known as the "Flirt Migros" or "Heart Migros.".
There's always a Valentine's Day atmosphere at the Migros branch in Puls 5 in Zurich's Westend, also known as Flirt- or Herzli-Migros, where Switzerland's largest retailer acts as a bridge-builder for single shoppers - those who are willing to mate make this known with a bright red heart on their shopping trolley.Migros as the nation's matchmaker? You might think so - because even where bridges used to be built in print, there is flirting today. In the new Migros magazine, the successor publication to Brückenbauer/Construire, there is a page with a single of the week. And it was for this very M-Magazine that the launch event took place last week at the Single Migros.
Like the Flirt Migros concept, the undertaking of a Brückenbauer relaunch, including a new name, would have been unthinkable just a few years ago, emphasized Migros boss Anton Scherrer in a short speech. With the relaunch, however, a bridge has now been built from the past to the future.
Some time ago, the current Migros glacé commercial, which Product Manager Joachim Russo and the team from Migros' in-house agency Exxtra are quite proud of, would also have been unthinkable. However, not everyone sees it that way. The fake fellatio on the rock-hard object consequently called the fundi organization "Terre des Femmes" onto the scene. They said they would take the matter to the Fairness Commission because of sexist advertising. It's nice that our Ministry of Good Advertising is also being kept on its toes a little.
New in the Migros range: fresh flirts.
Happy about the relaunch: Migros boss Anton Scherrer (right) and Marius Hagger, Head of Publishing and Editorial at Migros Media.
Monica Glisenti, Head of Corporate Communications, with Jean-Pierre Pfister (l.) and Editor-in-Chief Hans Schneeberger.
Roger Stieger (l.), Swiss Managing Director of the Generali Group, with Saisonküche Publishing Director Andi Huggel.
Nicole Costa and advertising consultant Kurt Schmid (right) from Migros magazine with Thomas Frehner, Team Leader Marketing at Migrol.
Misogynistic ice cream advertisers? - Barbara Hardmeier from the Migros advertising agency Exxtra with MGB-Glacé-PM Joachim Russo.
They also love the new Migros glacé commercial: Dany Kielholz, Jeannette Hofer and Kim Küng (from left) from Exxtra.
Collaboration on the new concept: Hans-peter Eggenberger (l.), Duktus, with Markus Wucher, Studio Achermann.
Jrene Shirazi, M-Magazin-Verlag, with advertising consultant Reto Alborghetti (l.) and M-Magazin advertiser Ruedi Wyler.
Relaxed journalists' corner: Media and media specialist Ueli Custer (l.) and M-&-K editor-in-chief Jaromir Löffler.
Reaching into the brainstorming box of tricks for Migros magazine: Christine Guarnieri and Andreas Konrad from Wyler Werbung.
M Magazine advertising manager Bernt Maulaz (l.) with employee Hans Reusser (r.) and Urs Schneider from Mediaschneider.
Julia Brun from Exxtra with graphic designer Nenad Kovacic from Raffinerie, who worked on the redesign for Studio Achermann.
Beat Fritsch
Like the Flirt Migros concept, the undertaking of a Brückenbauer relaunch, including a new name, would have been unthinkable just a few years ago, emphasized Migros boss Anton Scherrer in a short speech. With the relaunch, however, a bridge has now been built from the past to the future.
Some time ago, the current Migros glacé commercial, which Product Manager Joachim Russo and the team from Migros' in-house agency Exxtra are quite proud of, would also have been unthinkable. However, not everyone sees it that way. The fake fellatio on the rock-hard object consequently called the fundi organization "Terre des Femmes" onto the scene. They said they would take the matter to the Fairness Commission because of sexist advertising. It's nice that our Ministry of Good Advertising is also being kept on its toes a little.
New in the Migros range: fresh flirts.
Happy about the relaunch: Migros boss Anton Scherrer (right) and Marius Hagger, Head of Publishing and Editorial at Migros Media.
Monica Glisenti, Head of Corporate Communications, with Jean-Pierre Pfister (l.) and Editor-in-Chief Hans Schneeberger.
Roger Stieger (l.), Swiss Managing Director of the Generali Group, with Saisonküche Publishing Director Andi Huggel.
Nicole Costa and advertising consultant Kurt Schmid (right) from Migros magazine with Thomas Frehner, Team Leader Marketing at Migrol.
Misogynistic ice cream advertisers? - Barbara Hardmeier from the Migros advertising agency Exxtra with MGB-Glacé-PM Joachim Russo.
They also love the new Migros glacé commercial: Dany Kielholz, Jeannette Hofer and Kim Küng (from left) from Exxtra.
Collaboration on the new concept: Hans-peter Eggenberger (l.), Duktus, with Markus Wucher, Studio Achermann.
Jrene Shirazi, M-Magazin-Verlag, with advertising consultant Reto Alborghetti (l.) and M-Magazin advertiser Ruedi Wyler.
Relaxed journalists' corner: Media and media specialist Ueli Custer (l.) and M-&-K editor-in-chief Jaromir Löffler.
Reaching into the brainstorming box of tricks for Migros magazine: Christine Guarnieri and Andreas Konrad from Wyler Werbung.
M Magazine advertising manager Bernt Maulaz (l.) with employee Hans Reusser (r.) and Urs Schneider from Mediaschneider.
Julia Brun from Exxtra with graphic designer Nenad Kovacic from Raffinerie, who worked on the redesign for Studio Achermann.
Beat Fritsch
