CH Media Mind: New unit for strategy and all-media solutions
CH Media is consolidating its content-driven marketing efforts under the new brand CH Media Mind. Florian Sonderegger will take over as head of the unit, while Tarkan Özküp will provide strategic guidance as the unit is established and will continue to manage major accounts.
CH Media launches CH Media Mind, a new unit that bundles content-driven marketing under one brand. The offering goes far beyond traditional advertising formats and serves as an internal and external point of contact for all-media solutions, content marketing and authentic storytelling across all channels - from digital and print to radio and TV.
Florian Sonderegger, who has been with CH Media since April 2024 and was previously responsible for Commercial Content and Innovation within Marketing, will take over the management of the new unit. Before joining CH Media, he worked for TX/20 Minuten, Vice and the associated creative agency Virtue, among others.
Tarkan Özküp, previously Chief Commercial Officer of CH Media, will provide strategic support for the expansion of CH Media Mind. In his new role as Director Customer Relations & Strategic Market Development, he will continue to look after major clients and act as the central point of contact for the Swiss advertising market. He will also implement strategic projects in the areas of marketing and sales. Based on the model of the CH Media Academy, the targeted training of young talent in the area of sales and marketing is planned, among other things.
CEO Michael Wanner is delighted with the personnel decisions: "I am very pleased that I have been able to recruit these two for the new roles. Florian Sonderegger has proven in recent months that he can successfully develop this new business area. Tarkan Özküp laid the foundations for a 360-degree marketing approach with AZ Konzept four years ago. With his experience and his enormous network, he will help to anchor CH Media Mind in the market in the best possible way."
"The founding of CH Media Mind is the logical next step in establishing ourselves even more firmly on the market," explains Florian Sonderegger. "The demand for our offering is high, as the last few months have shown. With our strong brands and partnerships, we are uniquely positioned in Switzerland to build proximity to Swiss audiences across all genres."
Tarkan Özküp adds: "I am driven by two things. Advertising clients need cross-media communication solutions with marketing consulting at eye level. And the industry urgently needs young talent who can also offer this consulting service. I am pleased that I will be able to focus on working with clients in the future and contribute to training for the industry."
