Ceylor and Boldomatic: social media campaign
Sayings and Condoms: Ceylor and Boldomatic have joined forces and are launching a social media campaign between April 13 and May 29 that stimulates both body and mind.
Boldomatic is the text-only social network born and raised in the city of Zurich. Dubbed the Instagram for text, Boldomatic features hundreds of cheeky, provocative and sexy sayings every day. "Why not print one of them on condoms?" thought Ceylor.
On April 13, the Ceylor Contest "Love Forever" starts on Boldomatic. For five days, creative users are invited to post their quotes, statements, puns and thoughts on the subject of sex and love on Boldomatic using the hashtags #loveforever #ceylor. For every post submitted and shared on Facebook, one franc (up to 1000 francs) will be donated to Aids-Hilfe Schweiz. The winner will be chosen by Ceylor and Boldomatic and their slogan will be printed on 2000 Ceylor condoms. There is also a sequel to the contest and two iPad Minis to be won.
This campaign encourages people of all ages to think about safer sex, sexuality and love and at the same time enjoy playing with language. The social media campaign was developed by Boldomatic and is carried out by Boldomatic.
