CEO Kaspar Loeb leaves Publicis
Publicis CEO Kaspar Loeb is leaving the company in mid-September 2007 after nearly four years on the job. The departure is due to differences of opinion regarding the agency’s future strategic direction, according to Board Chairman Fredy Collioud. Collioud will now assume the role of CEO and Delegate of the Board of Directors on a long-term basis.
The CEO of Publicis, Kaspar Loeb, will be leaving the company in mid-September 2007 after almost four years of service. According to a press release, his departure is due to differences of opinion regarding the future strategic direction of the agency. Fredy Collioud, Chairman of the Board of Directors, who stepped down from the position of CEO at the end of 2003, will once again assume responsibility as CEO and Delegate of the Board of Directors with immediate effect. He will have overall responsibility for customer advisory services until further notice. "We are not looking for a new CEO, I will take on this responsibility for the longer term," said Collioud at the request of Werbewoche. There had been differences of opinion with Loeb. "If the Board of Directors and the CEO don't agree, you can't be successful in the long term," said the Chairman of the Board of Directors of Switzerland's largest agency. "We are a large agency group with over 200 jobs. We can't just sit back and rest on our laurels. We are always under pressure." Loeb's departure will take place in a planned and orderly manner. He will hand over his duties by the middle of next month.
Kaspar Loeb played a decisive role in the integration of the individual communication disciplines under one roof, according to the press release. Collioud committed the Publicis Group to this integration five years ago. "The strategy has paid off," said Collioud. Further plans for the agency will be announced once the management team has been reorganized.
Under Loeb's leadership, new clients such as Zurich Financial Services, Axpo, PostMail, Cash Group, Jet Aviation and Endress & Hauser have been acquired. Publicis' expertise in providing global support to Swiss companies operating worldwide has been further expanded, according to the press release.
Kaspar Loeb played a decisive role in the integration of the individual communication disciplines under one roof, according to the press release. Collioud committed the Publicis Group to this integration five years ago. "The strategy has paid off," said Collioud. Further plans for the agency will be announced once the management team has been reorganized.
Under Loeb's leadership, new clients such as Zurich Financial Services, Axpo, PostMail, Cash Group, Jet Aviation and Endress & Hauser have been acquired. Publicis' expertise in providing global support to Swiss companies operating worldwide has been further expanded, according to the press release.
