Cédric Kaiser becomes new Director GCO at Xerox
Cédric Kaiser has been Director of the Graphic Communications Operations (GCO) business unit at Xerox Switzerland since January 2013. With this appointment, Kaiser also joins the Executive Board of Xerox Switzerland.
In this role, he is responsible for the implementation of strategic guidelines as well as the management and coordination of sales and market activities in the GCO division, as detailed in a press release.
Kaiser has many years of sales and management experience in the graphic arts and paper industries. Before joining Xerox, he was Sales Manager at Birkhäuser+GBC for several years. Prior to that, he was Sales Manager Print at NZZ and Sales Manager Packaging Board at Stora Enso Switzerland. Kaiser holds a degree in Marketing and Sales Management and an Executive MBA in General Management from the Lucerne School of Business.
Alongside Large Enterprise Operations and Channel Partner Operations, Graphic Communications Operations is one of Xerox's three central business units and is responsible for the top accounts in the graphic arts industry. The business units were reorganized last year in order to better respond to customer needs.
