Cédric Chollet becomes Chollet Media Expert

For the past six years, Cédric Chollet has been responsible for market assessment, portfolio management, and offer and pricing management as head of marketing and corporate development at IP Multimedia. Now the 50-year-old feels fit for a new start and is setting up his own agency for media and media consulting called Chollet Media Expert. "The step enables me to use my know-how in a more targeted way," he says, explaining his decision. "I offer conceptual and strategic executions, analyses of the market, positioning and offer-
definition of media products, support for research projects and practice-oriented media training," he explains his offering. He primarily wants to address media providers, marketers, advertising and media agencies, as well as advertising customers and other interested parties. (ko)