Cavegnwerbung calls for Edi.12
Every year, the Edi.—the Swiss award for commissioned and advertising films—is presented. Cavegnwerbung promoted the Edi.12 in the style of past campaigns.
This year's application for the Edi. also emphasizes that it is the official award for Swiss filmmaking. According to the agency, anyone who wins an Edi. is honored by a top-class jury and can also receive a certificate signed by the Federal Council in addition to the trophy, and relies on the look and language of federal elections to stage this.
Flyers and internet banners were therefore designed and written like official ballot papers, with a self-deprecating touch and a lot of humor. The envelopes were specially designed and printed on appropriate paper to give them an official character. In this way, the meaning of Edi.12 should be clear from the outset: "A lot is at stake".
Responsible at Swissfilm Association: Rita Kovacs (responsible for communications). Responsible at Cavegnwerbung: Markus Cavegn (art direction), Sarah Hepp (graphics).
