Caveg advertising: New hairstyles for Zug
Cavegnwerbung has given Hair Styling's brand identity in Zug a fresh new look. The idea is simple: Lake Zug is shaped like a head, and it has been styled with a women's hairstyle on one side and a men's hairstyle on the other.
The hairstyles can be used short, long or tousled as required and depending on the current fashion trend.
Responsible at Hair Styling: Alexandra Luchsinger (overall responsibility).Responsible at Cavegnwerbung: Markus Cavegn (Art Direction), Peter Rettinghausen (Text), Sarah Hepp (Graphic Design).

