Cavegnwerbung launches "Scent of success"
The agency launches the "Scent of Success" for the Swiss advertising and commissioned film award Edi.14. The competition is under the patronage of the Federal Department of Home Affairs and the award stands for high quality in filmmaking.
To dramatize this, a mailing will be sent out as a "Call for Entries" with a specially created fragrance tree with the scent "Scent of Success". This will allow hopeful entrants to get in the mood for winning an Edi. in advance. Everyone can feel like a potential winner.
Online banners are placed alongside the mailing.
Responsible at Swissfilm Association: Rita Kovacs (responsible for communications). Responsible at Cavegnwerbung: Markus Cavegn (art direction), Markus Rottmann (text), Sarah Hepp (graphics); KOI (production); Victorinox (fragrance).
