Cavegnwerbung: The new brand identity of Modissa continued
Cavegnwerbung continues the strategic positioning of the Modissa brand. With a poster campaign, the Zurich fashion house is targeting female customers "who know what they want.
Modissa wants to set itself apart from the world of fast-moving trends with a classic and continuous appearance and builds on the motto: "Fashion instead of lifestyle". "Because women from their mid-thirties do not change their taste with every trend, but look for the style of great fashion," according to an agency statement on Tuesday. In the campaign, this continues to be expressed through large-scale, striking motifs. The images show the path of classic fashion from the design sketch to the dress that lasts for seasons. Key visuals without much advertising text. Held together by the claim: "Modissa. I know what I want." The claim is intended to express the self-confident attitude of the customers, who no longer chase every trend but have found their style. The claim is intended to help the brand distinguish itself from the youthful fashion world.
The agency is relying on a poster campaign (F200, F12, F24) as well as a megaposter on the facade of the Modissa main branch on Bahnhofstrasse. The highlight of the campaign is the megaposter in the Wannehalle of Zurich's main train station.
Responsible at Modisssa: Samuel Baumberger (Advertising Manager). Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Chris Burkhard, Daniel Soldenhoff (graphics), Susanne Marty (consulting), Julien Vonier (photography), Nora Fehr (illustration/image editing).Media: Mediaxis-MBG AG.
