Catsky & Partner gears up for Ikea

Furniture In a two-stage competitive pitch, Catsky & Partner has won the furniture store Ikea as a new client, beating three competitors - including two large international network agencies. According to a press release, the pitch was for a campaign to be used next year in TV, print, radio and direct marketing. No details of the budget were given. "This is one of our greatest successes," owner and creative director Claude Catsky told Werbewoche.