Catherine Martin Art Direction: New brand design for CR Cleaning
The newly founded company CR Reinigung has commissioned Catherine Martin to develop its new brand design. A striking visual concept conveys the message: CR cleans thoroughly and professionally.
The new brand design runs consistently through all applications: from the logo, stationery and online presence to company cars and staff clothing.
Postcards and advertisements are also used. An analogy from the animal kingdom is also used here. Just as certain bird species thoroughly remove dirt from rhinos, zebras or antelopes, CR cleaning ensures "cleanliness down to the smallest crack" in offices and doctors' surgeries.
Responsible for CR cleaning: Corinne Reichle (owner and managing director). Responsible for the new appearance: Catherine Martin (concept, art direction, brand design and graphic design), Joni Müller (text), Marco Schaaf (image editing), Reto Knödlseder/WebGarage AG (programming).
