Catherine Martin Art Direction creates new look for Hoppler
Founded in 1959, Hoppler is the Swiss market leader in tank inspections, tank remediation, and tank overhauls. Following an evaluation process, the long-established company commissioned Zurich-based brand designer Catherine Martin to modernize its brand profile.
The first step was to redesign the brand logo. The new logo stylizes the O in the Hoppler name into an iconic oil drop. In addition, the color palette was updated and the entire lettering underwent a fresh up. The new look positions Hoppler as the contemporary company for clean, safe and reliable tank maintenance. Further implementations of the new brand identity are already being planned.
Responsible at Hoppler: Markus Hoppler (Managing Director). Responsible at Catherine Martin Art Direction: Catherine Martin (concept, art direction and branding design).
