Cashgate on air

Banks The Zurich-based agency HessKiss has
realized two TV commercials for Cashgate, the latest Swiss credit
and leasing companies. As is well known, loans and leases are about
to enable the realization of customer wishes and dreams.
HessKiss has already done this for Cashgate in a print campaign.
now the basic idea of Cashgate advertising can also be seen on TV.
see. In each of the two 20-second commercials, three whole
different people who all have an individual wish.
The people are shown in environments in which only their
wish - from furniture and vacations to a motorcycle or convertible to
to a sailing ship - has not yet materialized. The fact that wishes
can be realized at any time with the support of Cashgate,
clarifies the ending with the characteristic Cashgate logo. Under the
The Graubünden, Schwyz, Thurgau and Zurich companies have
Kantonalbank and Valiant Holding in July 2004, the
bank specializing in consumer finance. The
consumer finance market, which is currently dominated by a small number of
is thus to be supplemented by a force that stimulates competition.
be