Cash launches real estate platform
Cross-Media: The Cash Group is launching a real estate marketplace. Under the name Cash Immo, listings will be published both in the weekly business newspaper and on a dedicated online channel.
Cross-media The Cash Group is launching a real estate marketplace. Under the name Cash Immo, advertisements will be published both in the Wirtschaftswochenzeitung and in a separate online channel, which has been online since the beginning of the week. Cash has entered into a partnership with ImmoScout24 for this purpose. Over 40,000 properties from the ImmoScout24 advertising pool are presented in a white-label solution, supplemented by editorial content and advisory tools. Advertisers can also book the print edition of Cash Immo online. Two pages of advertisements with a large proportion of images appear there every week. They replace the previous editorial page "Dream Homes", while the "Cash Classifieds Real Estate" remains independent of it.
